Just ask. We find the answers.
BrandImpact Consulting is a media and public relations measurement and research consultancy. We help private and public institutions turn data into decisions they can defend.
- Media monitoring and measurement
- Brand, stakeholder and outcomes research
- Humans and technology, working together
What we measure and research
Seven services, one aim: evidence you can act on.
Media Monitoring & Measurement
Monthly, quarterly and yearly monitoring of print, electronic and digital media, benchmarked against your competitors.
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Brand Audit & Perception Survey
Bridge the gap between how you see your brand and how stakeholders see it.
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Opinion & Public Affairs Poll
Citizen feedback that helps public institutions shape better, more inclusive policy.
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Formative Research
Understand what drives a communication campaign’s success before you plan it.
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Communication Outcomes Research
Measure what your communications changed: perception, behaviour, corporate goals and return.
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Stakeholder Research
Research on specific interest groups to design stronger engagement strategies.
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Predictive Analysis
Turn historical data and trends into a forward-looking outlook for your brand.
Read moreWe measure the whole communication cycle
Counting coverage is not enough. Our approach covers every stage of the measurement cycle.
Inputs
What you invested: objectives, budget, messages and channels.
Outputs
What you produced and published, and how far it travelled.
Outtakes
What your audience noticed, understood and felt.
Outcomes
What your audience did, and what it changed for the organisation.
A combination of human and artificial intelligence
Our approach blends human and artificial intelligence to create synergy between big data and thick data, using best-practice standards. We help brands put the pieces together and reveal the big picture hidden in raw data.
- Design SMART objectives aligned to corporate goals
- “Must-have”, “nice-to-have” and custom metrics for every campaign
- Representative samples and rigorous content analysis
From our own research: the COVID-19 press study
Figures from a study we published in 2020. We only show numbers we can source.
Organisations we have worked with
Latest insights
Thinking on PR measurement, stakeholder research and communication outcomes.
5 Amazing Benefits of Public Relations Measurement
Five practical benefits of measuring output, outtakes and outcomes of your PR campaigns.
Smart reasons you should measure your PR effectiveness
Outputs are not outcomes. Why every brand that communicates should measure what its communication achieves.
Don’t write your PR plan without professional stakeholder research
Knowing exactly who a campaign is for is harder than it looks. Why stakeholder research should come before the plan.
Have a question your data should answer?
Tell us what you need to know. We will tell you how to find out.